Move over bob, because here comes the "wob". Apparently the name stands for wet bob, and is true to its namesake in the sense that its exactly that, a wet looking bob. Its not the first time this trend has popped up either as versions of it became popular in the 80's, and the 90's. In fact, I remember the first photo shoot I ever did, and one of the looks was exactly the wob!
The most recent resurrection has been made popular by celebrities such as Beyoncé at the Grammys and more recently Malin Akerman (who's hair I have had the opportunity to do, and she's lovely! Another perk of being one of the best hairdressers in Toronto). Both pulled the look off spectacularly and really did the wob some justice. There are different versions of the wob, and the main recurring theme is that a product is used to make the hair look wet. One version concentrates product on the roots, another throughout the whole hairstyle, and there a few varieties in between. This isn't a look which abides by many rules, so experimentation is necessary, but keep in mind that serums, light hold styling products, and mousses might give you your best chance at re-creating the wob (I like saying wob).
Do I think the look is for everybody? Absolutely not, and in fact I think if you are attempting to pull off this style, a little home experimentation is necessary. You know the routine, pick an evening where you don't have anywhere to go, grab some styling product and lock yourself in your bathroom so your significant other doesn't see your new hobby! I think the real key at pulling this look off is your outfit. If you work in an office, or professional setting, and you rock the wob, you might raise some eyebrows, at least here in Toronto anyway. You will probably just look like you got caught in the rain. On the other hand, if you are going out for an evening of dancing, dinner or drinks, or attending one of the many socialite functions around Toronto or other big cities, then the wob will work. It may very well be that the wob is not here to stay, but in the meantime I enjoy looking at updated versions of the lesser known cousin of the bob.